Privacy Policy

Last updated: September 24, 2026

LYYMVALL operates and maintains this e-commerce platform, including all associated digital resources, tools, content, products, and customer services, aimed at delivering a seamless shopping experience for you (collectively, the “Services”).

The online retail store lyymvall.com is owned and managed by Shaodong Anran Network Technology Co., Ltd. Our storefront is hosted by Shopify, which provides the technical infrastructure that enables us to deliver these Services.

This Privacy Policy details how we collect, process, share, and safeguard your personal information when you navigate lyymvall.com, utilize our Services, place orders, engage with our online advertising, communicate with our support desk, or interact with us in any manner.

If any direct conflict arises between our Terms of Service and this Privacy Policy regarding the handling or usage of personal data, the provisions of this Privacy Policy shall govern and prevail.

Please review this Privacy Policy carefully. Accessing or using our Services signifies your acknowledgment of the privacy standards detailed herein.

Personal Data We Collect or Process

In this policy, “personal data” or “personal information” refers to details that directly identify, describe, or can reasonably be linked to an individual.

This term does not encompass data that has been permanently anonymized or de-identified such that it can no longer identify you.

Depending on how you interact with our platform, your geographical location, and applicable legal requirements, we may collect or process the following data categories:

• Contact Details: Your full name, email address, telephone number, billing location, and delivery address.
• Account Information: Login credentials, saved address books, user preferences, and profile settings.
• Transaction Records: Products viewed, saved, purchased, returned, or canceled, along with order histories, payment statuses, and reference IDs.
• Payment Data: Handled securely via certified third-party payment gateways. We do not store complete payment card numbers or CVV security codes on our servers.
• Customer Care Communications: Messages sent via support chats, uploaded images, order inquiries, and information provided voluntarily.
• Technical Device Data: Hardware model, web browser type, operating system, IP address, network details, and unique online device identifiers.
• Usage & Interaction Metrics: Web pages visited, search queries, referral URLs, cart interactions, checkout steps, and interaction timestamps.
• Marketing Telemetry: Ad performance markers, campaign engagement, conversion data, and tracking parameters permitted by law.
• Privacy Preferences: Consent records, cookie selections, and browser privacy header settings.

Sources of Personal Information

We obtain personal information through various channels:

• Directly from You: When you complete a purchase, create an account, contact customer service, subscribe to emails, or fill out forms.
• Automated Collection: Via cookies, tracking pixels, scripts, and server logs as you navigate our website.
• Technical Partners: Through Shopify and specialized vendors supporting our store functionality.
• Financial Gateways: From credit card processors and online payment institutions.
• Fulfillment Operators: Shipping carriers, logistics centers, and postal delivery partners.
• Advertising Allies: Analytics platforms, marketing channels, and performance tracking services.
• Security Providers: Fraud monitoring services, risk mitigation systems, and IT security partners.

How We Use Your Personal Data

We process your personal information for distinct operational and commercial purposes:

• Service Delivery & Store Operations: Processing orders, fulfilling shipments, sending tracking updates, maintaining user accounts, handling returns, and resolving customer inquiries.
• Payment Authorization: Verifying transaction details, preventing fraudulent charges, processing refunds, and keeping accounting records.
• Marketing & Promotions: Measuring ad campaign effectiveness, attributing purchases, refining ad targeting, and sending promotional offers where permitted.
• Analytics & Site Optimization: Analyzing site traffic, navigation paths, and popular products to improve layout, speed, and user experience.
• Security & Fraud Prevention: Detecting, investigating, and preventing fraudulent transactions, unauthorized account access, and security vulnerabilities.
• Customer Relations: Dispatching essential service updates, order status notifications, and customer care responses.
• Legal & Regulatory Compliance: Fulfilling tax obligations, legal audits, law enforcement requests, and statutory mandates.

Cookies and Tracking Technologies

LYYMVALL and our third-party service partners deploy cookies, web beacons, tracking scripts, APIs, and local storage mechanisms.

These tools are used to:

• Ensure essential website operation and navigation.
• Save shopping cart items and checkout information.
• Remember customer language and display settings.
• Protect technical security and block fraudulent activity.
• Measure website traffic and visitor demographics.
• Evaluate ad conversion rates and promotional performance.

Tracking tools are categorized as strictly necessary, functional, analytical, or advertising cookies. Necessary cookies are required for basic site functions.

Where required by law, we request your explicit consent before enabling optional analytics or advertising trackers. You can manage your choices at any time via our Cookie Preferences link. Disabling optional cookies may impact certain personalized site features.

Advertising, Analytics and AppLovin

We collaborate with third-party marketing and analytics platforms to understand how visitors engage with lyymvall.com, measure campaign efficiency, and optimize marketing efforts.

Our measurement partners include AppLovin Corporation (“AppLovin”). Where active, AppLovin technologies deploy cookies, pixels, or scripts on our platform.

Depending on your consent choices and location, data shared with AppLovin may include IP addresses, browser specifications, device identifiers, browsing behavior, product views, shopping cart contents, checkout milestones, and privacy signals.

AppLovin processes this information for ad measurement, campaign attribution, fraud prevention, and personalized advertising under applicable privacy standards. You can manage ad cookie preferences through our preference center. For more details on AppLovin's privacy practices, please visit: https://legal.applovin.com/privacy/

Disclosure of Personal Information

We may share personal information with third parties when necessary to operate our business, deliver Services, fulfill purchases, or comply with legal requirements.

Recipients may include:

• Shopify and store infrastructure providers.
• Payment processing gateways and banking partners.
• Logistics, courier, and fulfillment providers.
• Customer support tool providers.
• Cloud hosting and technical security vendors.
• Analytics and marketing partners, including AppLovin.
• Legal counsel, auditors, and financial advisors.
• Regulatory bodies or law enforcement authorities when legally required.

Personal information may also be transferred as part of corporate mergers, acquisitions, financing, or asset sales.

Relationship With Shopify

Our digital store is hosted on Shopify. Shopify processes visitor information to securely maintain and operate its platform. Personal data collected on lyymvall.com may be stored and transferred internationally on Shopify servers. To learn more about Shopify’s data protocols, review the Shopify Consumer Privacy Policy at: https://privacy.shopify.com/en

Targeted Advertising & Privacy Choices

Under certain privacy laws, sharing data for targeted advertising may be classified as a “sale” or “sharing” of personal information. You can opt out of these activities using our Cookie Preferences center, setting browser privacy controls, or contacting us at service@lyymvall.com. We honor recognized opt-out signals such as Global Privacy Control (GPC) where technically supported.

Marketing Communications

We may send promotional emails regarding LYYMVALL product releases or special discounts, in compliance with applicable laws. You can unsubscribe at any time via the link provided in our promotional messages. Essential transactional emails regarding orders, shipping, and support will continue to be sent.

Third-Party Websites & Links

Our storefront may contain links to external sites, social media platforms, or third-party applications. We are not responsible for the privacy practices or contents of third-party platforms and encourage reviewing their individual privacy policies.

Children's Privacy

The LYYMVALL website is designed for general adult audiences and is not directed at children. We do not knowingly collect personal data from minors without verified parental consent. If you believe a minor has provided us with personal information, please contact us at service@lyymvall.com for prompt deletion.

Security of Your Information

We maintain appropriate technical, administrative, and physical safeguards to protect your personal data against unauthorized access, loss, or misuse. However, no internet transmission method is completely secure; please avoid sending sensitive payment details through unencrypted email channels.

Data Retention

We retain personal information only for as long as needed to fulfill the purposes described in this policy, complete transactions, resolve disputes, enforce agreements, and satisfy legal and tax compliance obligations.

Your Privacy Rights

Depending on your legal jurisdiction, you may have specific statutory rights regarding your personal information, including:

• Right to Access: Requesting copies of the personal data we hold about you.
• Right to Deletion: Requesting the erasure of your personal records.
• Right to Correction: Requesting updates to inaccurate or incomplete information.
• Right to Data Portability: Receiving a structured copy of your data for transfer.
• Right to Opt-Out: Requesting to opt out of targeted advertising or data sales.

To exercise any of these privacy rights, please reach out to us at service@lyymvall.com. Identity verification may be required before processing your request.

International Data Transfers

Our servers, service providers, and logistics partners operate in various countries worldwide. Consequently, your personal information may be transferred and processed internationally, supported by appropriate legal data protection safeguards.

Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect business changes, technical upgrades, or legal requirements. Updates will be indicated by revising the “Last updated” date at the top of this page.

Contact Information

If you have questions regarding our privacy standards or wish to exercise your privacy rights, please contact us using the details below:

lyymvall.com is owned and operated by Shaodong Anran Network Technology Co., Ltd., managing website operations, customer support, and order processing.